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So you've got an important sales pitch looming?
You know Seriously Bad Things will result if you don't win this. Financial worries have moved on from a nibbling to a gnawing. Times are tough. Budgets are being cut. The pressure of delivering the pitch is painful.
Pitch day arrives. The team is calm, focused and in control. Over coffee, your Creative Director makes your potential clients laugh. Seamlessly you move the conversation onto your work, the clients team sit forward listening intently. You show them your best piece with confidence and clarity and their faces light up. They can see the legs on your Big Idea.
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Last Updated 25 April 2009
The Apprentices - they will fluff their sales pitch - The cream will get whipped
Posted by Rob Hook
24/03/2009 22:59:56
View CommentsAlan Sugar and the TV crew will aim to select a cohort of potential business aspirants that will grip the nation. They will all have over large egos, strange backgrounds and will completely miss the gender and cultural mix of Britain today.
They will also fluff their sales pitches.
Finding is much harder than keeping - Look after your existing clients
My experience shows that a new client gets all the attention within the agency, like a new born baby. Meanwhile they shunt the existing clients in front of the TV in the hope that it pacifies them.
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